نوع مقاله : علمی _ ترویجی
دکترای مدیریت بازاریابی و پژوهشگر مرکز رشد دانشگاه امام صادق
عنوان مقاله [English]
This paper attempts to provide a charity promotion model, relying on verses 254 to 274 of Surah al-Baqara as the most verses in a row about charity. By examining these verses based on case study research in the Holy Qur'an, a pattern consisting of ten steps was designed. At the first step, believers are introduced as propagation audiences. Then, monotheism and resurrection are referred to as the two pillars for inviting to charity and in the third step, to reduce the initial fear, the evangelical aspect is highlighted. The fourth step is devoted to the charity terms and conditions. In the fifth step, the allegory has been used to address the behavioral pathology of charity. The sixth step refers to the quality of things that can be donated on charity. In the next step, one of the devil’s traps was mentioned on the way to the almsgivers and in the ninth step, we will introduce the people who will be covered by charity. The last step refers to the reserved rewards of the almsgivers before God.